2k+ professionals are already ahead of you.
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If you’re stressed about money or decisions, you don’t have a Growth CFO.
If you’re stressed about money or decisions, you don’t have a Growth CFO.
Use The Three Habits of Profitability to Gain Financial Freedom.
Use The Three Habits
of Profitability to Gain
Financial Freedom.
Use The Three Habits of
Profitability to Gain
Financial Freedom.
1,260-point financial audit system
Growth CFOs who’ve scaled companies from $3M to $200M+
100% ROI guaranteed
Our Insights Are Featured In
Watch Kirk explain.
Watch Kirk explain.
Watch Kirk explain.
Testimonials
What CEOs say after working with Growth CFO
"Kirk and his team helped us increase our margin from 6% to 15%, with a clear path to 20%. They also played a key role in shaping our growth strategy."
Rob Slaughter | CEO
Data Net Solutions Group
“I’ve started, grown, and exited three technical services businesses, and among each of those utilized a plethora of experts to help us; Growth CFO was by far the best value! Working with the Growth CFO has been one of our best ROIs of any partnership!”
Rob Daly | CEO
Stelligent
"Being a small firm where a CEO still wears many hats, Growth CFO quickly became a trusted partner. They took the time to understand our business, helped us navigate the numbers for exponential growth, protect our margins, and scale efficiently with the right partners."
Chris Kelly | CEO & President
Kelmar Safety, Inc.
"I’ve personally know Kirk for many years, and he and the Growth CFO team are phenomenal financial partners. They are a team that has scaled many small to mid-sized businesses."
Jamie Zawmon | Founder
The Titan 100 and Titan CEO
"Kirk and his team helped us increase our margin from 6% to 15%, with a clear path to 20%. They also played a key role in shaping our growth strategy."
Rob Slaughter | CEO
Data Net Solutions Group
“I’ve started, grown, and exited three technical services businesses, and among each of those utilized a plethora of experts to help us; Growth CFO was by far the best value! Working with the Growth CFO has been one of our best ROIs of any partnership!”
Rob Daly | CEO
Stelligent
"Being a small firm where a CEO still wears many hats, Growth CFO quickly became a trusted partner. They took the time to understand our business, helped us navigate the numbers for exponential growth, protect our margins, and scale efficiently with the right partners."
Chris Kelly | CEO & President
Kelmar Safety, Inc.
"I’ve personally know Kirk for many years, and he and the Growth CFO team are phenomenal financial partners. They are a team that has scaled many small to mid-sized businesses."
Jamie Zawmon | Founder
The Titan 100 and Titan CEO
"Kirk and his team helped us increase our margin from 6% to 15%, with a clear path to 20%. They also played a key role in shaping our growth strategy."
Rob Slaughter | CEO
Data Net Solutions Group
“I’ve started, grown, and exited three technical services businesses, and among each of those utilized a plethora of experts to help us; Growth CFO was by far the best value! Working with the Growth CFO has been one of our best ROIs of any partnership!”
Rob Daly | CEO
Stelligent
"Being a small firm where a CEO still wears many hats, Growth CFO quickly became a trusted partner. They took the time to understand our business, helped us navigate the numbers for exponential growth, protect our margins, and scale efficiently with the right partners."
Chris Kelly | CEO & President
Kelmar Safety, Inc.
"I’ve personally know Kirk for many years, and he and the Growth CFO team are phenomenal financial partners. They are a team that has scaled many small to mid-sized businesses."
Jamie Zawmon | Founder
The Titan 100 and Titan CEO
"Kirk and his team helped us increase our margin from 6% to 15%, with a clear path to 20%. They also played a key role in shaping our growth strategy."
Rob Slaughter | CEO
Data Net Solutions Group
“I’ve started, grown, and exited three technical services businesses, and among each of those utilized a plethora of experts to help us; Growth CFO was by far the best value! Working with the Growth CFO has been one of our best ROIs of any partnership!”
Rob Daly | CEO
Stelligent
"Being a small firm where a CEO still wears many hats, Growth CFO quickly became a trusted partner. They took the time to understand our business, helped us navigate the numbers for exponential growth, protect our margins, and scale efficiently with the right partners."
Chris Kelly | CEO & President
Kelmar Safety, Inc.
"I’ve personally know Kirk for many years, and he and the Growth CFO team are phenomenal financial partners. They are a team that has scaled many small to mid-sized businesses."
Jamie Zawmon | Founder
The Titan 100 and Titan CEO
"Kirk and his team helped us increase our margin from 6% to 15%, with a clear path to 20%. They also played a key role in shaping our growth strategy."
Rob Slaughter | CEO
Data Net Solutions Group
“I’ve started, grown, and exited three technical services businesses, and among each of those utilized a plethora of experts to help us; Growth CFO was by far the best value! Working with the Growth CFO has been one of our best ROIs of any partnership!”
Rob Daly | CEO
Stelligent
"Being a small firm where a CEO still wears many hats, Growth CFO quickly became a trusted partner. They took the time to understand our business, helped us navigate the numbers for exponential growth, protect our margins, and scale efficiently with the right partners."
Chris Kelly | CEO & President
Kelmar Safety, Inc.
"I’ve personally know Kirk for many years, and he and the Growth CFO team are phenomenal financial partners. They are a team that has scaled many small to mid-sized businesses."
Jamie Zawmon | Founder
The Titan 100 and Titan CEO
"Kirk and his team helped us increase our margin from 6% to 15%, with a clear path to 20%. They also played a key role in shaping our growth strategy."
Rob Slaughter | CEO
Data Net Solutions Group
“I’ve started, grown, and exited three technical services businesses, and among each of those utilized a plethora of experts to help us; Growth CFO was by far the best value! Working with the Growth CFO has been one of our best ROIs of any partnership!”
Rob Daly | CEO
Stelligent
"Being a small firm where a CEO still wears many hats, Growth CFO quickly became a trusted partner. They took the time to understand our business, helped us navigate the numbers for exponential growth, protect our margins, and scale efficiently with the right partners."
Chris Kelly | CEO & President
Kelmar Safety, Inc.
"I’ve personally know Kirk for many years, and he and the Growth CFO team are phenomenal financial partners. They are a team that has scaled many small to mid-sized businesses."
Jamie Zawmon | Founder
The Titan 100 and Titan CEO
"Kirk and his team helped us increase our margin from 6% to 15%, with a clear path to 20%. They also played a key role in shaping our growth strategy."
Rob Slaughter | CEO
Data Net Solutions Group
“I’ve started, grown, and exited three technical services businesses, and among each of those utilized a plethora of experts to help us; Growth CFO was by far the best value! Working with the Growth CFO has been one of our best ROIs of any partnership!”
Rob Daly | CEO
Stelligent
"Being a small firm where a CEO still wears many hats, Growth CFO quickly became a trusted partner. They took the time to understand our business, helped us navigate the numbers for exponential growth, protect our margins, and scale efficiently with the right partners."
Chris Kelly | CEO & President
Kelmar Safety, Inc.
"I’ve personally know Kirk for many years, and he and the Growth CFO team are phenomenal financial partners. They are a team that has scaled many small to mid-sized businesses."
Jamie Zawmon | Founder
The Titan 100 and Titan CEO
"Kirk and his team helped us increase our margin from 6% to 15%, with a clear path to 20%. They also played a key role in shaping our growth strategy."
Rob Slaughter | CEO
Data Net Solutions Group
“I’ve started, grown, and exited three technical services businesses, and among each of those utilized a plethora of experts to help us; Growth CFO was by far the best value! Working with the Growth CFO has been one of our best ROIs of any partnership!”
Rob Daly | CEO
Stelligent
"Being a small firm where a CEO still wears many hats, Growth CFO quickly became a trusted partner. They took the time to understand our business, helped us navigate the numbers for exponential growth, protect our margins, and scale efficiently with the right partners."
Chris Kelly | CEO & President
Kelmar Safety, Inc.
"I’ve personally know Kirk for many years, and he and the Growth CFO team are phenomenal financial partners. They are a team that has scaled many small to mid-sized businesses."
Jamie Zawmon | Founder
The Titan 100 and Titan CEO
This is strategic finance.
Financial freedom comes from financial habits.
More Capacity Than One CFO. More Traction Than Advice Alone.
Build the business as an asset.
WE DON'T ADVISE
We Do The Work.
Working in the business every week. On the business every 90 days.
Find out if it's a fit
A traditional CFO costs $250K a year and has a limited skill set. We plug in as your three-person team, working in the business every week and on the business every 90 days. Month to month. No long-term contract.
NOT YOUR SPREADSHEETS
We Start With Where You Want To Go.
What financial freedom actually means to you
No pitch, just a conversation
We start with where you want to go. Not your spreadsheets. Not your tax returns. We start with what financial freedom actually means to you — time, money, purpose and build the business backward from there.
THAT'S NOT ACCOUNTING
Gain Clarity With The Numbers.
That’s playing chess.
See if you
qualify
Gain clarity with the numbers. We use the numbers every week to help your team make the right call at the right time. For every dollar you grow in cash flow, you get a multiple in the valuation of your business. That's not accounting. That's playing chess.
WE DON'T ADVISE
We Do The Work.
Working in the business every week. On the business every 90 days.
Find out if it's a fit
A traditional CFO costs $250K a year and has a limited skill set. We plug in as your three-person team, working in the business every week and on the business every 90 days. Month to month. No long-term contract.
NOT YOUR SPREADSHEETS
We Start With Where You Want To Go.
What financial freedom actually means to you
No pitch, just a conversation
We start with where you want to go. Not your spreadsheets. Not your tax returns. We start with what financial freedom actually means to you — time, money, purpose and build the business backward from there.
THAT'S NOT ACCOUNTING
Gain Clarity With The Numbers.
That’s playing chess.
See if you
qualify
Gain clarity with the numbers. We use the numbers every week to help your team make the right call at the right time. For every dollar you grow in cash flow, you get a multiple in the valuation of your business. That's not accounting. That's playing chess.
WE DON'T ADVISE
We Do The Work.
Working in the business every week. On the business every 90 days.
Find out if it's a fit
A traditional CFO costs $250K a year and has a limited skill set. We plug in as your three-person team, working in the business every week and on the business every 90 days. Month to month. No long-term contract.
NOT YOUR SPREADSHEETS
We Start With Where You Want To Go.
What financial freedom actually means to you
No pitch, just a conversation
We start with where you want to go. Not your spreadsheets. Not your tax returns. We start with what financial freedom actually means to you — time, money, purpose and build the business backward from there.
THAT'S NOT ACCOUNTING
Gain Clarity With The Numbers.
That’s playing chess.
See if you
qualify
Gain clarity with the numbers. We use the numbers every week to help your team make the right call at the right time. For every dollar you grow in cash flow, you get a multiple in the valuation of your business. That's not accounting. That's playing chess.
Use the numbers every week to lead with clarity, not assumptions
Manage cash as the fuel that gets you to the finish line
Engineer profitability with a financial flight plan your team actually follows
Operate as a 3-person team, so you're never dependent on one person
Build your business as an asset, one that runs without depending on you
Problem Recognition
Do Any of These Sound Familiar?
Cash Flow Crunch
Are month-end balances a mystery until it’s too late? Many $5M–$25M CEOs discover rapid growth actually worsens cash stress. Our audit exposes leaks and installs a 13-week forecast so you can scale without panic.
Cash Flow Crunch
Are month-end balances a mystery until it’s too late? Many $5M–$25M CEOs discover rapid growth actually worsens cash stress. Our audit exposes leaks and installs a 13-week forecast so you can scale without panic.
Eroding Margins
Top-line growth often hides weak pricing or unprofitable work. We’ll reveal which clients/projects are dragging margins and reset your pricing and reporting to put profit back on track.
Eroding Margins
Top-line growth often hides weak pricing or unprofitable work. We’ll reveal which clients/projects are dragging margins and reset your pricing and reporting to put profit back on track.
Most CEOs rely on gut math or outdated multiples. Buyers don’t. They want clean books, forecasts, and predictable cash. This blind spot is so common, Kirk McLaren wrote the Forbes-published book The Growth CFO Void about it
Most CEOs rely on gut math or outdated multiples. Buyers don’t. They want clean books, forecasts, and predictable cash. This blind spot is so common, Kirk McLaren wrote the Forbes-published book The Growth CFO Void about it
The CFO Dilemma
Hiring a CFO is costly — and 70% of first hires fail within 18 months. We offer a smarter path: coach your current team, or run a 5-Week Sprint before making a high-stakes hire.
The CFO Dilemma
Hiring a CFO is costly — and 70% of first hires fail within 18 months. We offer a smarter path: coach your current team, or run a 5-Week Sprint before making a high-stakes hire.
Scaling Strains
Spreadsheets buckle. Reporting lags. Month-end takes weeks. We rebuild finance systems so you scale smoothly, with dashboards and controls that keep pace with growth.
Scaling Strains
Spreadsheets buckle. Reporting lags. Month-end takes weeks. We rebuild finance systems so you scale smoothly, with dashboards and controls that keep pace with growth.
Our Publication
The Growth CFO Void: The Guide To What's Holding You Back From Becoming A 2% CEO
Kirk W McLaren
Most CEOs rely on gut math or outdated multiples. Buyers don’t. They want clean books, forecasts, and predictable cash. This blind spot is so common, Kirk McLaren wrote the Forbes-published book The Growth CFO Void about it.
Meet Our Team
We Rebuild the Finance Function for Growth-Stage Companies.
You don’t need another spreadsheet. You need visibility, structure, and a system that works without you constantly checking in. So we give you a small team that delivers big results.
Growth CFO
Operations & Systems Pro
Accountant/Analyst
Growth CFO
Operations & Systems Pro
Accountant/Analyst
Growth CFO
Uncovers ROI, builds the financial roadmap, and coaches you to lead your team with confidence and clarity
Growth CFO
Uncovers ROI, builds the financial roadmap, and coaches you to lead your team with confidence and clarity
Operations & Systems Pro
Installs dashboards, reporting infrastructure, and workflows that keep your team aligned and accountable.
Operations & Systems Pro
Installs dashboards, reporting infrastructure, and workflows that keep your team aligned and accountable.
Accountant/Analyst
Surfaces margin leaks, cost-to-serve insights, and cash opportunities. • P&L by project • CAC, LTV, and margin drivers • Scenario planning
Accountant/Analyst
Surfaces margin leaks, cost-to-serve insights, and cash opportunities. • P&L by project • CAC, LTV, and margin drivers • Scenario planning
How We Think
We Work In the Business and On the Business.
We only work with a small number of founder-led businesses each quarter—because we don’t guess. We guarantee results. Each engagement starts with a discovery call + short application to see if your business qualifies for:
View only Access
We connect securely to your accounting and banking systems with view-only access. No extra uploads. No spreadsheets. No disruption to your team’s work.
View only Access
We connect securely to your accounting and banking systems with view-only access. No extra uploads. No spreadsheets. No disruption to your team’s work.
Weekly Huddles (30 Minutes Max)
One short weekly huddle keeps you informed while we handle the heavy lifting. You stay focused on growth — we handle the numbers.
Weekly Huddles (30 Minutes Max)
One short weekly huddle keeps you informed while we handle the heavy lifting. You stay focused on growth — we handle the numbers.
3-Person Growth CFO Team
Your Growth CFO, Systems Pro, and Analyst do the work behind the scenes. You get dashboards, decisions, and measurable ROI — without the extra lift.
3-Person Growth CFO Team
Your Growth CFO, Systems Pro, and Analyst do the work behind the scenes. You get dashboards, decisions, and measurable ROI — without the extra lift.
"I thought it would be a lot of work. It turned out to be the easiest process we’ve ever implemented — and it found $600K in profit we were missing."
CEO, $22M Professional Services Firm
HOW IT WORKS
Every Engagement Starts With Clarity.
Process
Step1
See If You're a Fit
Every engagement starts with a Discovery Call. We only work with a handful of founder-led firms each quarter.
1
Step1
See If You're a Fit
Every engagement starts with a Discovery Call. We only work with a handful of founder-led firms each quarter.
1
Step2
The 5-Week Sprint
The first 5 weeks are designed to identify measurable ROI — $25K+ for $3M–$10M companies, $100K+ for $10M+ companies. We analyze cash, margin, reporting, systems, profitability, and value drivers.
2
Step2
The 5-Week Sprint
The first 5 weeks are designed to identify measurable ROI — $25K+ for $3M–$10M companies, $100K+ for $10M+ companies. We analyze cash, margin, reporting, systems, profitability, and value drivers.
2
Step3
Month-to-Month Growth CFO Engagement
If there's fit, we install the weekly rhythm, 90-day priorities, and follow-through system. Month-to-month. No long-term contract. We earn the business every month.
3
Step3
Month-to-Month Growth CFO Engagement
If there's fit, we install the weekly rhythm, 90-day priorities, and follow-through system. Month-to-month. No long-term contract. We earn the business every month.
3